Soft Rugs from Rocky Mountains
The search for the perfect duo.
In January 2023, we traveled to Morocco together with designer Ramona Gschwend. The Moroccan Atlas Mountains are a place of extremes and contrasts—rugged and rocky, yet also breathtakingly beautiful and majestic. The soft carpets provide a gentle counterbalance to the harsh rocks, serving as a symbol of the culture and traditions of the people who live here and create them.
The campaign, conceived and developed by Ramona Gschwend, is built on the duality of the rugged landscape and the soft carpets.
Soft hills, rocky terrain, warmth of the sun and silence.
In the distance, the gentle bleating of sheep drifts through the air. On the hillsides, vibrant carpets lie spread out to dry—colorful patches in the otherwise serene landscape of the Moroccan Atlas Mountains.
This is where MAANA STUDIOS started - with a single carpet and a deep admiration for the craftsmanship and traditions.
